slowmo, on Aug 9 2010, 08:41 PM, said:
Thanks for this Ben-Hur, very interesting. I'm sure New Balance is correct that a market exists for shoes combining aspects of minimal footwear with an upper that looks like a standard shoe.
I feel the market certainly exists... it's just the general public need to learn the reasons why aspects of the conventional running shoe may not be conducive for their running. They need to unlearn what they have learnt (from shoe companies, magazines etc...) in relation to running shoes needing to have a certain degree of support & cushioning. I don't think it's going to be easy... for want of a better analogy; it will be like weening a baby off its dummy or security blanky.
slowmo, on Aug 9 2010, 08:41 PM, said:
I wonder if they will be able to resist "tech-ing" it up over time - especially if other manufacturers move into the same niche (I have the same concern about VFFs).
Hmmm, a valid concern. You see we now live in a technological world; technology is advancing at an alarming rate. The advancement of technology is nearly always conducive to our wellbeing. However, in the running shoe industry we have a problem... it seems the opposite could be true (at least from the current prospective i.e. changing lower limb function). I feel we need to go back to basics... making a running shoe simple again. I think technology is important in the footwear industry but not in the area of trying to adjust how the foot/lower limb functions (via a bulky/stiff shoe)... it just isn't an effective process. Research & technology should be targeted towards the understanding of how a variety of different foot/lower limb types function whilst running in combination with footwear/designs which help address a variety of these needs. The bottom line is that
the shoe has to enable natural foot/lower limb function whilst addressing any adverse forces the individual's lower limb structure/function attracts. For example, a material may be made in the future which changes/adapts to the ground reaction forces (some sort of smart material which has a memory) the individual runners attracts i.e. the material acts differently to running down hill as opposed to running on the flat.
slowmo, on Aug 9 2010, 08:41 PM, said:
As an aside: I've read about DIY minimalist shoes where people have removed the outer and mid sole from standard shoes (usually an old pair) and glued on a flat sole made from the same Vibram material that I use for huarache sandals.
slowmo
I can see this happening more in the future (for those inclined to put the effort in) if there isn't a greater variety of minimalist type shoes on the market. In fact we shouldn't really be calling them minimalist shoes. It's just they are by definition minimalist in nature compared to the general trend running shoes have been heading since the early 1980's. It has been this reason why the barefoot movement has got off the ground & running due to the apparent poor ability that today’s running shoes have had in reducing injury rates (but this is another issue in itself).
DontStop, on Aug 10 2010, 10:20 AM, said:
This is good.
The more genuine innovation in the category, the better it'll be for all of us. I'm surprised the other guys let Nike get away with owning this territory for so long.
True. I too have wondered why Nike pretty much had the market all to themselves (out of the major running shoe companies) for the past 6 years. More shoe companies should have at least done more minimalist shoe research & development before now.
I feel one of the problems is (& one that Nike have had to consider) is that if research is indicating that certain shoe characteristics are not conducive for lower limb function/performance then what does that say about the rest of their shoe range which have these very characteristics. Does going down the minimalist track now voids the other shoe models to some degree? Would not the simple fact that a minimalist type shoe by its nature reduces the need for a variety of different shoe models in the market? Would this affect their financial health? I'm not exactly sure where this could lead but the concept of a minimalist type shoe is certainly a paradigm shift away from the marketing hype that have surrounded shoes that fit into the 'control/ support' category of running shoes.