Cushioned shoes - from ALL manufacturers - are clearly the "prettiest" coming in vibrant fashionable colours; heavily structured motion control shoes are usually in dingy unexciting colours and those wearing the median support shoes (Asics 2' series, Brooks Adrenaline etc.) used by vast majority of runners are made in somewhat nondescript colours.
What does this say about the shoe designers/marketers understanding of who runs and why we are out there, wind, rain, hot and/or cold? Whilst our shoes may be both our tools and extensions of our identity as runners the colours appear selected and assigned on the basis of some obscurely bizarre understanding that our shoe requirements reflect our colour preferences and ? our personalities.
A person who requires heavy motion control and structural support may well prefer a light pastel coloured shoe just as a a light footed person whose feet barely touch the ground, let alone pronate may passionately wish for a khaki or olive shoe. Why are we middle of the road runners (mild mannered pronators) confined to middle of the road colour selection?
Whilst the easy answer is to get out there and run them into the dirt, and mud and slush the primary problem remains.
Surely I am not alone in this
















