Hello everyone,
My name is Jessica and I am in my third year of University. For and Advertising Campaign Project based on the Oxfam Trailwalker we need to gather information from participants in the event, and I was wondering if you could help and answer the following questions:
1. How many times have you participated in the trailwalker event?
2. Why do People participate in the Oxfam Trailwalker?
3. What is distinctive and sets it apart from other marathon events? (eg city to surf)
4. Who are the main competitors in the event? (need psychographics, eg, attitudes, values, lifestyles, and opinions)
5. How did you hear about the Oxfam trailwalker?
6. How is it currently advertised?
7. How do you think it could better be made known to the public?
Thankyou for your time,
Jessica
0
Trailwalker Survey
Started by
jessG
, Aug 04 2007 09:38 PM
2 replies to this topic
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#2
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- Moderator
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- 4,206 posts Joined: 26-August 02
Run away, run away, run away....
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- Location:Billywillinga, rural NSW
Posted 05 August 2007 - 12:46 PM
1. How many times have you participated in the trailwalker event?
this will be my 4th event
2. Why do People participate in the Oxfam Trailwalker?
Different people have very different reasons. This site is a running site, therefore the reason for most here would relate to the running rather than the fund raising. Personally, I do it for the challenge of running 100k over difficult terrain.
3. What is distinctive and sets it apart from other marathon events? (eg city to surf)
The City to Surf is not a marathon event, to most on this site it is purely a fun run, a relative sprint race. A true marathon is 42.2k long, but the Trailwalker is 100k, and therefore it is termed an "ultra marathon". Anything over 42.2k is an ultra. Main difference? It is a team event. Why TW? The distance, the terrain, currently the only 100k event in Sydney.
4. Who are the main competitors in the event? (need psychographics, eg, attitudes, values, lifestyles, and opinions)
Two distinct groups - runners out to cover the 100k in a time, and those out to just complete the event in under the 48 hr cutoff. Runners are there for the run, the fund raising a necessary, but painful, part of the process. The walkers tend to be there to fundraise, so a different focus. Both are there to finish the event, but some to cover the distance as fast as possible, but the majority are there to just get to the end. If you look through the teams you will see the backgrounds and age groups involved. Most from this site are in it for a time over the 100k.
5. How did you hear about the Oxfam trailwalker?
running community
6. How is it currently advertised?
web, email, and newsprint.
7. How do you think it could better be made known to the public?
Radio and TV, but to the "average" member of the public, a 100k run is just so far out of their comfort zone that it just does not register any interest at all. I am surprised that the fact that 2,000 people are entered and there is a waiting list has not caused more publicity. Then again, as it is heavily oversubscribed, does it need a higher profile?
good luck in your research!
this will be my 4th event
2. Why do People participate in the Oxfam Trailwalker?
Different people have very different reasons. This site is a running site, therefore the reason for most here would relate to the running rather than the fund raising. Personally, I do it for the challenge of running 100k over difficult terrain.
3. What is distinctive and sets it apart from other marathon events? (eg city to surf)
The City to Surf is not a marathon event, to most on this site it is purely a fun run, a relative sprint race. A true marathon is 42.2k long, but the Trailwalker is 100k, and therefore it is termed an "ultra marathon". Anything over 42.2k is an ultra. Main difference? It is a team event. Why TW? The distance, the terrain, currently the only 100k event in Sydney.
4. Who are the main competitors in the event? (need psychographics, eg, attitudes, values, lifestyles, and opinions)
Two distinct groups - runners out to cover the 100k in a time, and those out to just complete the event in under the 48 hr cutoff. Runners are there for the run, the fund raising a necessary, but painful, part of the process. The walkers tend to be there to fundraise, so a different focus. Both are there to finish the event, but some to cover the distance as fast as possible, but the majority are there to just get to the end. If you look through the teams you will see the backgrounds and age groups involved. Most from this site are in it for a time over the 100k.
5. How did you hear about the Oxfam trailwalker?
running community
6. How is it currently advertised?
web, email, and newsprint.
7. How do you think it could better be made known to the public?
Radio and TV, but to the "average" member of the public, a 100k run is just so far out of their comfort zone that it just does not register any interest at all. I am surprised that the fact that 2,000 people are entered and there is a waiting list has not caused more publicity. Then again, as it is heavily oversubscribed, does it need a higher profile?
good luck in your research!
#3
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- 270 posts Joined: 05-June 07
veryCoolRunner
- Sex:Male
- Location:Wollstonecraft
Posted 05 August 2007 - 02:16 PM
1. How many times have you participated in the trailwalker event?
Twice already (2005, 2006) and shortly in 2007.
2. Why do People participate in the Oxfam Trailwalker?
Fun when training as a team, the "buzz" of competing in ultras and an opportunity to raise some serious dollars.
3. What is distinctive and sets it apart from other marathon events? (eg city to surf)
100% rough bush trail makes the running challenging and quite addictive.
4. Who are the main competitors in the event? (need psychographics, eg, attitudes, values, lifestyles, and opinions)
The "unknowns". There is a high risk of injury in this event be it exhaustion, dehydration, blisters, sprains, chaffing, stomach upset, etc.. These factors can be reduced by training but not eliminated, as I have discovered in prior TWs. The other constant competitor is time. We run as a team to get all four across the line in the least time. We set a target and run to beat it. Our sponsors also expect us to be category leaders.
5. How did you hear about the Oxfam trailwalker?
Word of mouth
6. How is it currently advertised?
Word of mouth, Oxfam Web, Social Networking, e.g. Cool Running, City street banners, corporate communications related to teams and good plug from Peter Fitzsimons in SMH "The Fitz Files" on 4 Aug re: Senator John Faulkner.
http://www.smh.com.a...ge#contentSwap2
7. How do you think it could better be made known to the public?
Obviously no problem recruiting walkers and runners so any publicity should now be directed to fundraising awareness such "Fitz" promotion and in the "Footy Show" in 2005. Always good to have visiting teams from say Hong Kong and a bit of press around local versus international or interstate teams. However must drive readers to fundraising web page.
Twice already (2005, 2006) and shortly in 2007.
2. Why do People participate in the Oxfam Trailwalker?
Fun when training as a team, the "buzz" of competing in ultras and an opportunity to raise some serious dollars.
3. What is distinctive and sets it apart from other marathon events? (eg city to surf)
100% rough bush trail makes the running challenging and quite addictive.
4. Who are the main competitors in the event? (need psychographics, eg, attitudes, values, lifestyles, and opinions)
The "unknowns". There is a high risk of injury in this event be it exhaustion, dehydration, blisters, sprains, chaffing, stomach upset, etc.. These factors can be reduced by training but not eliminated, as I have discovered in prior TWs. The other constant competitor is time. We run as a team to get all four across the line in the least time. We set a target and run to beat it. Our sponsors also expect us to be category leaders.
5. How did you hear about the Oxfam trailwalker?
Word of mouth
6. How is it currently advertised?
Word of mouth, Oxfam Web, Social Networking, e.g. Cool Running, City street banners, corporate communications related to teams and good plug from Peter Fitzsimons in SMH "The Fitz Files" on 4 Aug re: Senator John Faulkner.
http://www.smh.com.a...ge#contentSwap2
7. How do you think it could better be made known to the public?
Obviously no problem recruiting walkers and runners so any publicity should now be directed to fundraising awareness such "Fitz" promotion and in the "Footy Show" in 2005. Always good to have visiting teams from say Hong Kong and a bit of press around local versus international or interstate teams. However must drive readers to fundraising web page.
Edited by EXE, 05 August 2007 - 03:11 PM.
