CoolRunning Australia - The independent Australian website for runners by runners
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Why Advertise on CoolRunning ?

We are currently ranked by Hitwise as the top-rated Sport-Athletics site for Australia. This means we get more visits than contenders like Athletics Australia, Runners World, Athletics Victoria and all the major marathons (and have held this position since records began). Also refer to this report (dated Feb 2009).

Hitwaiseawards.jpg Hitwise2007.gif top1_award_annual_cal_2008_white.gif top1_award_jan_jun_2009_white.gif top1_award_jul_dec_2009_white.gif

So, if you want to publicise your event, product, club or anything related to running in Australia, then this would be about the best place. You will also be helping keep this website running - you can see from the example that the costs are significant in managing a website with the size and level of traffic as we have.

Latest website stats

So how many visits, hits, page views are there on CoolRunning ? Feel free to check our stats - we are very open (most websites won't disclose this info) click here to view - we do have some more detailed stats, not kept quite up to date : click here to view

Features of the CoolRunning AdSystem

We use our own AdSystem - this provides the following features:

  • Advertisers can check themselves how many times each ad has been displayed and clicked on. *Advertisers can upload their own ad images, or text, and change this at any times, as many times as they like.
  • Advertisers can create their own ads, and pay for them, and have them go "live" as a fully-self-serve operation with no need for CoolRunning staff to be involved.
  • Advertisers can stop their ads and then re-start them when they feel like it.
  • All ads are paid in advance and stop being displayed when your account runs out of money, but will immediately re-start when account is topped up.
  • You can start your account, or top it up with any amount, greater than AUS$5.00. Or you can pay a lump sum, and just top up when required.
  • Ads are rotated so that one advertiser does not hog the best position (depending on the number of ads in a zone, your ad may not be displayed 100% of the time).

Advertising Cost & Options

Advertising options are as follows (we are willing to discuss any other requests for advertising or sponsorship that you may have - just contact our helpdesk).

  1. Image Ad - All pages - You can have a standard-size button images at the top of the homepage of CoolRunning Australia (next to our logo) and all other CoolRunning pages. This type of ad costs approx AUS$5 per day depending on how many other ads we have in rotation at the time and how many hits there are to CoolRunning. We currently have 4 image ads displaying at one time across the top of our pages. When we have more than that they are displayed in random order (you only pay when your ad is displayed). Click here to create your Ad account.
  2. Quicklinks - You can have your website listed as a "quicklink" ie a text link, just under the image ads on each page of CoolRunning, including the homepage for approx AUS$1.50 per day depending on how many other ads we have in rotation at the time and how many hits there are to CoolRunning. We currently have 6 quicklink text ads displaying at one time across the top of our pages. When we have more than that they are displayed in random order (you only pay when your ad is displayed). Click here to create your Ad account.

Availability

  • We can always take new ads, there are no waiting queues. At worst case, if too many ads are in the system, it randomly cycles through the ads, so your ad may not be displayted all the time - the time shown is shared equally by all ads.
  • You only pay when your ad is displayed.
  • The same would be the case if there was an outage on CoolRunning - you wouldn't pay as your ad was not being displayed.

Image Ad Technical Specifications

  • Image Ads must be 120x60 pixels
  • Can be gif or jpg
  • Must be less than 25Kb in file size
  • Can be an animated gif with multiple frames - no limit on number of frames or animation speed given above file size limitation

Advertising Terms & Conditions

  1. We reserve the right to reject any advertising we believe is of no interest to Australian runners.
  2. We cannot guarantee exclusivity ie we may accept advertisements from a competitor of yours.
  3. Purchasing of an ad location does not mean that your company, race or services will receive any favourable comment or support from our editorial staff. Adverse comments from our readers will not be edited unless they contravene our posting guidelines.
  4. We reserve the right to change our prices with no no prior warning or notice to advertisers. This could effect how quickly your account balance could be used ie a price rise could see you balance depleted quicker, and a price reduction could see the ad displayed for longer. This only affects the remaining balance of your account and not ads that have already been displayed.
  5. When you place an ad, it will be part of an ad-zone, and depending on the number of other ads, we cannot guarantee that your ad will be displayed 100% of the time, it will be displayed on rotation, but you will only pay for the times it is being displayed. Please note the position of the ad may vary from time to time also.
  6. If, for any reason, we discontinue your ad, we will refund you as per the balance left in your account.
  7. We are unable to provide a refund on any money put into your account balance if you change your mind, but this can be used for any advertising on CoolRunning at any time eg you may not use it immediately but save it for a future ad.
  8. Currently you are able to load an ad and it becomes "live" immediately (assuming there are funds in your account). If we notice inapppropriate ads being loaded we will force all new ads to be approved first.
  9. We reserve the right to amend these terms & conditions as required.

Other

  • Advertisers need to provide their own design. Due to demands on volunteer time, Coolrunning Australia is no longer offering design assistance.
  • For further information, please contact us.
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