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Mottram signs with adidas

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Media release: 5 February 2009

MOTTRAM ON TRACK IN 2009 WITH ADIDAS

Australian middle distance running star, Craig Mottram, has kick started his 2009 track campaign by signing with adidas.

With his focus firstly on the Australian domestic athletics season, and then the upcoming World Championships in Berlin in August, Mottram is hard in training and is thoroughly enjoying his new adidas running shoes and apparel.

By signing with adidas, Mottram joins an elite group of well credentialed athletes including arguably the greatest distance runner of all time Haile Gebrselassie, Australian hurdlers Sally McLellan and Jana Rawlinson and Olympic Gold Medalists, Veronica Campbell-Brown (200m), Dayron Robles (110m hurdles) and Wilfred Bungei (800m).

Mottram will train in the supportive adidas Supernova shoes and will look to race in the adizero shoes, the same footwear as worn by Gebrselassie in his world record breaking marathon runs.

Mottram said he was looking forward to a close association with adidas as he embarks on one of the most important phases of his career. “I am really excited to be partnering with adidas, who are known not only for their great running shoes and apparel, but also for their fantastic support of the athletes they sponsor,” he commented. “I have already started training in the adidas Supernova shoes which are great, and in this heat the adidas ClimaCool® technology has helped me out a lot during my training.”

Simon Millar, adidas Australia Marketing Director, commented. “We are thrilled to have such a fantastic athlete join us at adidas,” Millar commented. “Craig’s standing as Australia’s best distance runner is well known, and we look forward to working closely with him as he embarks on the next stage of his career, especially with the upcoming World Championships later this year.”

Craig Mottram is one of Australia’s greatest middle distance runners, having won Bronze in the 2005 Helsinki World Championships in the 5000 metres, silver in the same event during the 2006 Commonwealth Games in Melbourne, and has twice broken the elusive 13 minute mark for the 5000 meters event.

He is the holder of many indoor and outdoor national records for both 3000 and 5000 meters, and is one of the few non-African athletes to consistently challenge for the World Cross Country, World Indoor and Outdoor Championships, as well as the IAAF World Cup.

adidas has a longstanding history in athletics dating back to 1928 when their founder, Adi Dassler, supplied Lina Radke with a handmade pair of spikes to wear during the Olympic Games in Amsterdam. Lina set a world record in the 800 meters and became the first Olympian to win gold in Adi Dassler’s shoes. Many more heroes of athletics have followed including Jesse Owens, Emil Zátopek, Al Oerter, Bob Beamon, Daley Thompson, Grete Waitz, Heike Henkel, Haile Gebrselassie and Yelena Isinbayeva.

For further information please contact: James Ward Elite Sports Properties on behalf of adidas Australia (P) 02 9356 3099

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