Nike Human Race, Melbourne, 31 August
Nike Brings World’s Largest One Day Running Race To Melbourne
25 June 2008
Nike Australia today announced Melbourne will help stage the world’s biggest one day running event, the Nike+ Human Race, on August 31, 2008 - with Aussie runners enjoying a live concert from hip-hop artists, The Hilltop Hoods, and rock band Faker after crossing the finish line.
The world-first 10km running event will feature an estimated 1 million runners across the globe running for charity and will be held in 25 cities including Melbourne, LA, New York, London, Madrid, Paris, Istanbul, Shanghai, São Paulo and Vancouver.
The Melbourne course winds past local landmarks including Federation Square, the Royal Botanical Gardens and the Yarra River, with runners afterwards treated to an exclusive music concert in the Myer Music Bowl.
Each city’s race will start on the same day, with the first race kicking off in Taipei, and Melbourne third off the start line. The last race is in LA.
“Australians can participate in this one-off global event by running an iconic course through Melbourne’s streets and then kicking back afterwards to enjoy the live sounds of The Hilltop Hoods and Faker,” Paul Zadoff said, Nike Australia Managing Director.
“Nike is combining music and running to inspire people to support a good cause - participants will be raising money for several worldwide charities who work tirelessly every day to help people in need, and to protect the environment.”
Each city will stage an exclusive concert at the end of their local Nike+Human Race, with top music acts confirmed to perform overseas include nine-time Grammy Award winning hip-hop artist Kanye West in LA, singer Moby in London, Fall Out Boy in Chicago, All-American Rejects in New York, R&B songstress Kelly Rowland in Paris, and The Hilltop Hoods and Faker in Melbourne.
Runners can support one of three official charities: the WWF - the global conservation organisation addressing the causes and impacts of climate change; the UN refugee agency's ninemillion.org campaign – bringing sport and education to refugee youth; and the Lance Armstrong Foundation – uniting people in the fight against cancer.
Nike Australia will donate 20 per cent of the $60 online race registration fee to a runner’s chosen charity, and runners will be able to donate additional amounts online. Globally, Nike will donate USD $1 million to the three charities.
Lance Armstrong said: “Having completed the Boston Marathon, I believe that running is one of the greatest expressions of human potential. As a committed runner, I’m proud to be participating in the Nike+ Human Race and encourage runners of all levels to join the global running community through this event.” WWF-Australia CEO, Greg Bourne said: “Runners who support WWF in the Nike+ Human Race choose to race for climate change and take others on their journey to raise funds, and awareness, to combat a problem we can all help solve. Their steps can help WWF protect the future of nature for a living planet.”
UN refugee agency’s Australian National Director, Naomi Steer, said: “The Nike+ Human Race gives you the opportunity to participate in a history making experience by either running yourself or supporting those who do with sponsorship and at the same time help the most vulnerable children in the world and give them a chance to change their lives.”
Runners outside the 25 cities will still be able to participate ‘virtually’ by using Nike+ technology. This innovative technology allows runners to track their distances and log their kilometres online to participate in the global event.
To find out more about the Melbourne Nike+Human Race or to register please visit www.nikeplus.com
FOR MORE INFORMATION:
Nike Communications - Sarah McKinnon on 0419 208 298